E-Commerce: Ikea Launches E-Commerce App With Augmented Reality Feature
Swedish furniture giant Ikea is making it possible for customers to see the way the company’s products look in their home before buying – through their new E-commerce App. Although Ikea previously released an augmented reality app in 2017 which allowed customers to see how items of furniture would fit into their homes, users could not purchase items through the app. The new app allows shoppers to see where products could fit in their home as well as purchase them. This app will first be launched in France, the Netherlands, and by the end of the year it will be released in Ikea’s top eight markets, including Germany and China. Ikea’s chief digital officer, Barbara Coppola, has said, “It is a completely new experience. The app is combined with the store experience, with the online experience.”
E-Commerce: New Amazon Logistics Centre Opening in Bremen
The director of Amazon Logistics in Germany, Bernd Gschaider, has announced that Amazon are opening a new distribution centre in Bremen. The property group Goodman is currently building the logistics centre and it is due to be completed this Autumn. Mr Gschaider has said “More than 20 years of logistical competence, technological progress and investment in transport infrastructure have gone into this building. This enables Amazon to offer customers faster and more flexible delivery options.” The logistics building will house 277 delivery vans and the centre is expected to create about 130 new jobs.
VAT: France To Implement Scheme Similar to UK’s Fulfilment House Due Diligence Scheme
From 2020, the French government are looking to implement a scheme that is similar to the Fulfilment House Due Diligence Scheme in the UK. The Fulfilment House Due Diligence Scheme was put into effect in the UK in June 2018, and the scheme requires fulfilment houses (warehouses) who are storing goods from non-EU businesses to undertake basic checks on these businesses and report this information back to HMRC, the UK tax authority. This is to prevent VAT fraud from being committed, as these businesses can avoid paying tax by not including UK import duties and VAT on their selling prices. France wants to replicate this scheme in order to ensure that non-EU businesses storing goods in French warehouses are correctly complying with VAT regulations.