Shopify Acquires Handshake
E-commerce platform Shopify has quietly acquired New Handshake, a New York start up that specializes in wholesale goods for businesses. Shopify confirmed the new partnership with Handshake in a statement: “Handshake is a now part of Shopify. We consider acquisition in the normal course of business as we focus on making e-commerce better for everyone. “ There’ is no confirmation on how much Shoify acquired Handshake for, but we are aware that Handshake will be operating as Shopify’s extended service tier known as Shopify plus which will be headed by David Moellenkamp.
Due to Shopify’s expansion on entering the wholesale market, this is the end of e-commerce market for brands and other merchants that sell wholesale goods. According to a recent report B2B e-commerce sales in the US alone surpassed $1 trillion for the first time in 2018.
Mailchimp and Spotify Go their Separate Ways
Mailchimp announced that their Mailchimp app, which allows users to synchronize their Shopify data to create targeted email campaigns, is no longer available on Shopify's marketplace. According to Shopify, they said it "had growing concerns regarding Mailchimp's app because of poor merchant experience and their refusal to respect our Partner Program Agreement. As a result, our merchants, other apps, and partner ecosystem can't reliably serve their customers or comply with privacy legislation".
However, according to Mailchimp, they said that they requested Shopify to remove the Mailchimp and Shopify integration from their marketplace since Shopify’s updated terms and conditions which would have negatively impacted their business and potentially put their users at risk.
Despite the companies failed attempts to meet common ground which unfortunately led to their break up, there are still third-party apps available on the market that include; Zapier, Automate.io and ShopSync which have all been recommended by Mailchimp as an alternative.