Aliexpress Launches its First Physical Store in Europe
The Chinese e-commerce giant Aliexpress opened its first physical store last Sunday in Madrid. Spain is the company’s fourth-biggest market after China, the US and Russia. The physical store will operate as a showroom whereby Spanish customers can physically see, feel, and try various types of products before they make a purchase. However, customers are still required to purchase their goods online via the Alixepress platform. The store is located in Madrid, Xanadu, one of Europe’s biggest shopping malls, and it’s split into five different areas which will cover 1000 products from over 60 brands.
Despite customers not being able to purchase goods in-store, it still presents a vast opportunity for Alixepress to capitalise the Spanish market further since customers are now able to see and try goods in-store before making an online purchase. This will benefit local Spaniards since their top-selling products are clothing, home electrical and books, and it may also help reduce the number of customer returns.
Amazon Receives Backlash for Un-Recyclable Packaging
Amazon has been under fire by environmental groups and customers after introducing a range of plastic packaging in the UK that cannot be recycled. Amazon changed their cardboard packaging to plastic envelopes for smaller items so that they could load more parcels on to the delivery trucks. Several retailers have gone to great efforts to reduce plastic packaging to eradicate environmental waste; however, the biggest company in the world (Amazon) has taken a step back by going in the opposite direction.
The E-commerce giant Amazon may want to consider reverting to cardboard envelopes to satisfy customers; otherwise, it may have a detrimental effect on the business in the UK. This is the second time that Amazon has featured in the news for packaging. On 1st August, Amazon declared that they want retailers who use their platform to package goods consciously otherwise they will face a fine. Their new rule is to help eliminate small items being shipped in big cardboard boxes.
Second Hand Fashion Online Marketplace Vinted Expands to the Netherlands
Lithuanian online marketplace Vinted is set to launch its platform in the Netherlands. Vinted is an e-commerce platform that specialises in a second-hand fashion that enables users to buy and sell second-hand fashion. Dutch residents can now browse millions of items while being able to sell their own to millions of European users. This will be Vinted’s 5th international expansion following France, Spain, Belgium and Luxembourg.
The second-hand fashion app is active in the US and across Europe in 11 countries with over 22 users worldwide. The company has achieved tremendous success over the years and has become a market leader in Germany and France. Hopefully, the business can replicate its formula and achieve the same success in the Dutch market.
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